Hey …
we have developed our initial ideas for our advertisement on girlhood and we came up with 3 ideas that we feel fit the advertisement well. These ideas came round after a lot of research and looking into the purpose of what girlhood is and what we are suppose to achieve through this advert.
Initial ideas 1
Our first initial idea is about opposites and parallels which we felt the main purpose of this advert is to show that it don’t matter if who you are we all equal. we have chosen this because we felt girlhood is trying to express that girls could do any job not mattering your appearance. The initial idea is going to show a different side to a person ( females in a male position ). The song we wanted to use for this advertisement if chosen is in progress at the minute since we pick a song out from the internet however music students are working with us to make a song also so haven’t decided on music , but the type of music we are looking for is more upbeat , very pop like and lyrics more girl related since this advert is based around girls. The picture below shows an example of what were thinking about creating for this advert. We were trying to show two different people with two completely different characteristics to show that women is equal and balanced. The top row represent a more tom boy lifestyle where the person itself dresses in jeans and trainers and more guy like tops such as plains or checks. This idea would be more colour scheme as light and dark and it more blues / greens. This idea shows different in interest and lifestyle since it would show a messy room and this person like reading / quietness. while the second row shows more of a typical girl who like makeup , dresses, heels and styling there hair etc. Also a tidier room compare to the first one and she loves her music and likes to play it loudly. The colour scheme used for this perspective will be more pinks and whites. We feel this advert might work well if we can show both side equally and related back to brief.
Initial ideas 2
Our second idea is more a diversity piece where we wanted to show a different aspect for girlhood.This idea we wanted to focus more on women stereotypes that girls still what a women should be like and what type of jobs that women suppose to do compare to men. The whole purpose of this advert is show girls that we shouldn’t listen to stereotypes  because we can do anything a guy can do if we try hard and believe in our dreams. we wanted to incorporate voiceovers form different women and cut from to and from different rooms e.g. dark/light and used opposites shots to get our idea across. Each box in the picture above repersents a stereotype which women may faced when applying a macular job. In the first box the picture suppose to represent prettiness and how women may not get a certain job because they think about their appearance or looks. The second box is suppose to represent gentleness and how men think women to be soft and have soft hands so they couldn’t really do a rough hands-on job. The third box is suppose to represent size and women couldn’t do a certain job since there either too big or too thin this stereotype shows that women aren’t capable to a job since they always look at your size. The fourth box is more about jobs and how women get stereotype as home-cooking and stay at home mothers and it the men that suppose to manual work. The fifth box is represent cleaning and how women role is to clean and make sure everything tidy for when the men come home from work. Final box is to tie the purpose of the advert and what girlhood actually represent and show women all shaped / sizes with different careers and how it important to follow your dreams and passion no mattering who you are.
Initial idea 3
Our initial idea is more about labels and how we shouldn’t judge people on the way they look and we should be more supportive. This idea is to show that girls can do any jobs  even if it girly or more a male role. This links about to girlhood because they want to courage girls to do anything job they want to do and this idea represent what some girls could face with their friends or in their social groups. The purpose of this advert is not to listen to negative people and be happy in any decision you make. in the first picture it shows three people on a wall either two guys and a girl or two girls and a guy ad they are generally chatting till the one guy asks what do everyone want to do as a career. The second box represent the girl saying she wants to be a builder and the boys saying she can’t do that job because she a girl and starts laughing and walks away. In the fourth box the girl sat on her own upset with her head in her hands thinking about the guys were right. The fifth and six box represent a quote ‘ Never let anyone put labels on you’ and the girl hood symbol. This is important because we want to put across in this advert that many people will be negative in your decisions of your life but you create your own label not listen to labels that people give you.
conclusion
In conclusion these are our 3 initial ideas for our girlhood project and this moment in time we are unsure which idea we are going to use but we feel all the ideas are strong and link to the brief well.
happy reading 🙂
signing off
AB x
M&A BLOG 2016 